The World Model
For Attention.
Know what works before you spend.
Source
Target
Sample
Peak at 00:03 — Aerial establishing shot activates aspiration signal in 84% of sample. Moving before logo card predicted to lift 5s retention +23%.
Predicted Score
—
Completion
—
● CONFIDENT
The method
01 — Behavioral ground truth
Every persona is a mathematical vector in latent space, learned from millions of verified human actions. Not prompted. Not role-played. Measured.
02 — Causal attribution
Frame-level identification of which visual and narrative elements cause engagement shifts. Not correlation — causation.
03 — Network propagation
Modeling how a single creative asset travels through communities of decision-makers. Influence mapping at the graph level.
Provenance
Research from UCLA. Engineering from LinkedIn, Zscaler, Snap, and NVIDIA. Published in Nature, ICLR, KDD. 4,400+ citations defining the intersection of graph neural networks and large language models.